SPORTS
How Visma Lease a Bike creates branded social media visuals in minutes with Content Stadium
to create a visual
of the platform
to cover per year
Ellis Heijboer is the Communications and Social Media Coordinator for Visma Lease a Bike — a Dutch professional sports team, that combines cycling and speed skating.
Ellis is responsible for the social media and other online channels of the cycling team. Her goal is to increase social media reach, followers and engagement with stand-out and informative content. She ensures fans stay on the Team’s channels not only through first-rate race coverage, but also with team news and images, quizzes, videos, and other content on the general topic of cycling, outside of race days.
Ellis Heijboer | Communications and Social Media Coordinator at Visma Lease a Bike
Back when the team was much smaller, Ellis and her colleagues would use Photoshop “templates” to create branded images for social media. But as the communications department grew, the team needed more stability for the visuals.
“With Photoshop templates, it was easier to mess up the visuals. Nothing was fixed in place, so people could easily move things around, change fonts, etc. It also took more time to create our visuals in general. So sometimes we would just post photos without any branding, or publish text-only social posts, which wasn’t ideal,” explains Ellis.
“We needed something that was easy to use, as not everyone knows how to use Photoshop. We also wanted our visuals to always be in the same style. We wanted them to always look like Team Jumbo-Visma. At the same time, we needed to have a bit of creativity, so our social media visuals didn’t all look exactly the same.”
To help Visma Lease a Bike easily create always on-brand visuals for social media, we custom-built a string of branded templates. Their communications team and freelancers can now access these in our Content Stadium CREATE platform, to quickly create the content they need.
Their template package includes:
The Team uses these templates both during and outside of race days, with a total of 10-15 platform users.Their freelance race reporters access the templates to cover the Team’s 100-150 races per year on social media. While the internal communications department uses them to create content year-round, from news items and behind-the-scenes content, to happy birthday posts.
🇮🇹 #GirodellEmilia
— Team Jumbo-Visma cycling (@JumboVismaRoad) October 2, 2021
💥 PRIMOZ 💥 pic.twitter.com/rm7unpVpuv
Outside of social media, the Team also uses their templates to create stats-based and other graphics for their website articles, email campaigns and presentations, and to narrow-cast visuals to their office’s welcome screens.
Visma Lease a Bike has been using Content Stadium CREATE since 2020, and has signed up to use the platform until the end of 2023. Why have they already renewed? Ellis explains the key value that the platform brings to her team:
Learn more about how we help other sports leagues, clubs, federations and media companies.
Ellis Heijboer | Communications and Social Media Coordinator at Visma Lease a Bike
